China Business Industry Research Institute analysts predict that China's smart home market will reach 784.8 billion yuan in 2024, and the market will exceed 800 billion yuan in 2025。Industry insiders believe that with the increase in demand for new houses and old house renovation in the future, as well as the iterative upgrading of technologies such as the Internet of Things, cloud computing and artificial intelligence, the smart home market will usher in rapid development。In addition, young consumers who have grown up in the Internet era have a soft spot for smart homes, and the penetration rate of whole-house intelligence in young consumer groups is expected to further increase。
Consumption observation
The "lazy economy" is supported, and the whole house intelligence is recognized by young people
General merchandise will understand，Unlock the door with a face recognition screen，Set the air conditioning temperature and light brightness through your phone，Use the smart mattress to automatically detect the quality of sleep，Let the robot vacuum cleaner silently clean the whole house at night...Present Day，Smart home is closely related to people's life，Many young people begin to "lie flat" the moment they return home.，Enjoy the convenient life brought by whole-house intelligence。
Taking the blogger "Xiao Sang", who is popular on a short video platform, as an example, his online update of the "post-95 whole house intelligent home" series of works has received nearly 10 million likes from netizens。The reporter reviewed the series of short videos and found that the science fiction scenes that originally appeared only in the movie have become a reality with the help of the intelligent butler。
How much can the whole house intelligence save worry and effort?In the blogger's videos, it can prepare breakfast, invest money, arrange trips and drive vehicles...Smart home products related to the "lazy economy" can free the hands of consumers to a certain extent。In addition, the reporter learned in a social media platform that gathered many young people that there are more than 3.27 million notes related to "whole house intelligence" at present, and smart homes have become popular content for many life bloggers to plant grass。
Interestingly, emotional value is also one of the reasons for the popularity of smart homes。Dada, a post-00 consumer who advocates whole-house intelligence like Xiao Sang, told reporters that in the high-frequency living scene of the living space, the users of the space are no longer satisfied with the basic living functions, and the functions derived from the living space such as releasing pressure, soothing emotions, and self-improvement have gradually received attention。"Now many young people are pursuing pleasure and immersive home experience, can give young people a sense of relaxation is the reason why I choose smart home related products.。”
Market trend
Door locks, lighting, drying and other tracks fit the lifestyle of Gen Z
Daily-use department store will learn that at the construction Fair that closed recently, the "smart" theme exhibition area has become a highlight of the exhibition, attracting many smart home companies in the industry to participate。Among them, the door lock, drying, lighting and other tracks lead the new trend of the industry, and stand out from the whole house intelligent products。
Smart door locks are one of the earlier popular products in the field of smart home。For example, there are related brands in the "smart door lock" exhibition area of the Expo under construction, and most products try to integrate artistic elements in the door lock design, which is more in line with the aesthetic of young people。
In addition, with the popularity of the smart lighting concept, the smart lighting industry has also become an important part of the smart home。At this year's Guangzhou Construction Expo，Many smart lighting brands present whole-house smart solutions，These solutions include more than smart light bulbs and switches，It also covers the intelligent control of curtains, appliances and security systems，Today's young consumers want to be able to control all the devices in their homes from a single system，Achieve true whole-house intelligence。
In the view of some industry insiders, intelligent drying is a "dark horse" in the current smart home field.。据智能晾晒营销总监毛建平介绍，为了贴合Z世代消费群体的生活方式，该品牌在参展广州建博会期间推出了多款高颜值产品，在产品设计上通过追求智能化、极简风、高品质来满足消费者需求。Taking its new product "Y26Y ultra-thin clothes dryer" as an example, in order to facilitate drying, this product adds a voice intelligent control function, only the young consumer audience can easily control the clothes dryer through simple voice interaction, and realize the freedom of drying。
It is worth mentioning that when the reporter visited the offline home market in Guangzhou, he found that Huawei, Haier, Jingdong and other enterprises are increasing the layout of the whole house smart home field。A salesperson in the Jingdong MALL in Guangzhou told reporters that more and more young consumers in the process of buying smart homes, smart security, smart lighting, smart mattresses and other products have shown a high interest, such consumer goods are also the current sales of smart home single products。
Expert advice
There is a trend of flooding, intelligent industry should be healthy and orderly development
In addition, home life intelligence is transitioning from single product intelligence to whole-house intelligence。Jiang Feng, executive director of the China Household Electrical Appliances Association, believes that intelligence has become one of the important development directions of the home appliance industry。With the deep integration of a new generation of information technology and home appliances, smart home appliances have gradually developed from single product intelligence and scene intelligence to smart home。The large model of generative artificial intelligence has ushered in new development opportunities for smart home appliances and smart homes。
However, while smart home brings smart life, many consumers doubt that "some intelligent functions are slightly chicken ribs", "product pairing is complex, unfriendly to the elderly", "every purchase of a smart home requires the installation of a new App", and there is a lot of feedback on the specific use of the whole house smart slot points online。
In this regard, Wang Xiaoyi, deputy dean of the School of Management of Zhejiang University and professor of marketing of digital intelligence, said that the current development of intelligent products does exist a certain degree of flooding trend。
On the one hand, a large number of products under the banner of intelligence have emerged on the market, but the actual function and experience are not ideal, and some even forcibly add intelligent elements just to meet the trend。In Wang Xiaoyi's view, simply stacking technical elements such as adding an App, large screen or AI voice is not necessarily an intelligent product, "The core content of product intelligence is to deeply understand user needs, and use advanced technology to achieve functional innovation and optimization.。”
On the other hand, some intelligent products ignore the basic needs and habits of users in the pursuit of innovation, resulting in complex and difficult to understand operation。
Wang Xiaoyi suggested that all parties to the smart home should work together to find a balanced and coordinated mechanism to promote the healthy and orderly development of the intelligent industry。
Daily necessities will learn that the industry reminds that smart home enterprises should pay attention to the practicality of products and user experience, to avoid blindly following the trend and excessive marketing。In the process of product development, it is necessary to fully consider the needs and capabilities of different user groups to ensure the ease of use and operability of products。In addition, when using artificial intelligence for marketing, it is also necessary to follow the principles of legality, compliance, and ethics, and must not violate the rights and interests of consumers。
The above is the smart home related information brought by small edition of daily necessities. If you are interested in this industry, welcome to visit and exchange information。
Source: China State Grid
