At present, the penetration rate of e-commerce in overseas markets continues to increase, and the online market size of household goods is expected to be further improved。With the development of logistics and transportation, the progress of display technology, the research and development and production of household goods, warehousing logistics, after-sales service and other e-commerce supporting industrial chain continue to improve, e-commerce transparency, flat channels and other advantages gradually reflected, e-commerce channel sales proportion increased year by year。According to the statistics of CICC, the proportion of household goods e-commerce channel sales has increased from 6 in 2014.2% to 17% by 2020.It is expected to maintain rapid growth in the future。Especially since 2020, due to the impact of the COVID-19 epidemic, overseas consumption scenes have gradually shifted from offline to online, accelerating the rapid rise in the penetration rate of e-commerce in overseas markets。The continuous increase in the penetration rate of e-commerce in overseas markets has prompted the demand for online household goods market to continue to grow, and the online market size is expected to further increase。
In addition, consumers pay more and more attention to quality and brand in the purchase of household goods, and pursue a comfortable, environmental protection and healthy lifestyle。Brand enterprises with high-quality products and good reputation, gradually occupy a dominant position in the market。
The rise of smart home: Smart home products are favored by more and more consumers for their convenient and intelligent characteristics。Intelligent lighting, intelligent security, intelligent home appliances and other products have gradually become the standard of home life。
Customization demand growth: With the increase of consumer personalized demand, the customized household goods market is gradually emerging。Custom furniture, custom curtains, custom wallpaper and other products are widely welcomed。
Second, the future trend of household goods
Smart home continues to develop: With the continuous progress of artificial intelligence, Internet of Things and other technologies, smart home products will be more intelligent and humanized。In the future, smart home will become an important development direction of the household goods market。
Put forward higher requirements for home furnishing enterprises。The younger generation of consumers has gradually become the main force of consumption, and it pays more attention to the brand image of products, innovative design, product quality and consumption experience, which puts higher requirements on home furnishing enterprises。未来，Domestic and foreign home furnishing enterprises need to continuously strengthen brand building，Enhance brand awareness，Gradually cultivate consumers' brand loyalty;Increase investment in research and development，Continuous innovative design of products;Strengthen product quality control，Improve product quality;Improve the warehousing and logistics system，Especially cross-border export e-commerce enterprises，By strengthening their own overseas warehouse construction，Improve product logistics distribution time，Achieve efficient after-sales service，Improve customer satisfaction。The competition in the household goods industry will gradually return to the integrated competition in brand, quality and service。
The improvement of consumer awareness of environmental protection will prompt the household goods industry to pay more attention to green environmental protection。In the future, the use of environmentally friendly materials, energy saving and emission reduction production processes will become an important trend in the household goods market。
In addition, the demand for personalized customization continues to grow: with the continuous improvement of consumers' personalized demand, the customized household goods market will continue to grow。Furniture enterprises need to continuously improve the design and manufacturing capabilities to meet the individual needs of consumers。The household goods industry will carry out more cross-border cooperation with other industries, such as cooperation with fashion, art, design and other fields, to launch more creative and tasteful household goods。At the same time, enterprises need to increase investment in research and development, promote technological innovation, and enhance product competitiveness。
Integration of online sales and experience: With the popularization of Internet technology and the development of e-commerce platforms, online sales have gradually become an important sales channel in the household goods market。In the future, online sales and offline experience will be more integrated to provide consumers with a more convenient and comprehensive shopping experience。
The department store exhibition learned that, in short, the market development prospects of the household goods industry are broad, but the competition is increasingly fierce。Enterprises need to keep up with market trends, constantly innovate and improve product quality to meet consumer demand and win market share。
The above is the household goods industry related information brought by the small edition of the department store exhibition. If you are interested in this industry, welcome to visit and exchange。
Source: China Research Network
