As an important part of the kitchenware market, the Chinese market has performed particularly well in recent years。The scale of China's cookware industry in 2023 has reached a significant level, and is expected to reach 60.4 billion yuan in 2024。From the specific category point of view, although traditional kitchen appliances such as range hoods and gas stoves are affected by the epidemic and other factors, the market still has some room for growth。Emerging categories such as dishwashers, embedded kitchen appliances, integrated stoves, etc., have shown strong growth momentum and become a new bright spot in the market。
With the promotion of intelligent, environmental protection, multi-functional and other trends, the kitchenware market will show diversified and personalized development characteristics。According to the research report "2024-2029 kitchenware industry market in-depth analysis and development planning consulting comprehensive research report" predicts that in the next few years, China's kitchenware market will maintain steady growth, especially the market share of smart kitchenware and environmental protection kitchenware will be significantly increased。
Market segment
Smart kitchenware: Shanghai Department Store learned that with the rapid development of technologies such as the Internet of Things and artificial intelligence, smart kitchenware such as smart rice cookers and smart stir-frying machines will gradually become popular。These products can be controlled remotely via a mobile APP for a more convenient cooking experience and are expected to increase their market share significantly in the next few years。
Environmentally friendly kitchenware: The promotion of healthy eating and environmental awareness has led to an increase in consumer demand for environmentally friendly kitchenware。The use of environmentally friendly materials, energy saving and emission reduction of kitchenware products will be more popular in the market。
Multi-functional kitchenware: The pace of modern life is fast, and multi-functionality has become an important direction of cooking appliance design。Some POTS can achieve frying, stewing, roasting, cooking and other functions at the same time to meet different cooking needs。
Industry policy
The Chinese government attaches great importance to the healthy development of the kitchen equipment industry and has formulated a series of policies to ensure product quality and safety。These policies cover the performance, materials, safety, environmental protection and other aspects of the equipment, and aim to guide enterprises to produce and sell in accordance with high standards。At the same time, the government also encourages enterprises to increase investment in scientific research and promote technological innovation and green development。
Environmental protection policies: The government has introduced a series of environmental protection policies to encourage enterprises to use environmentally friendly materials and energy-saving technologies to reduce environmental pollution。
Technological innovation policy: The government encourages enterprises to increase investment in scientific research and improve product performance and quality by providing financial subsidies and technical support。
Market regulation policy: The government has strengthened the supervision of the kitchen equipment industry, investigated and punished products and enterprises that do not meet the standards in order to maintain market order and fair competition。
Kitchenware industry status
Market pattern
The kitchenware market presents a diversified competitive pattern, with traditional well-known brands such as Midea and Haier occupying a dominant position in the market, and emerging brands rising rapidly through technological innovation and differentiated competition。The rise of online sales channels provides consumers with more choices, but also provides enterprises with a broader market space。
Consumer demand
Modern consumers' demand for kitchenware is increasingly diversified and personalized。They not only pay attention to the performance and price of the product, but also pay attention to the appearance, material, environmental protection and intelligence of the product。Therefore, enterprises need to continuously innovate and enhance their own strength to meet the changing needs of consumers。
Kitchenware industry prospect and future development trend
Intelligent trend
With the rapid development of technologies such as the Internet of Things and artificial intelligence, intelligence will become an important development direction of the kitchenware industry。Smart kitchenware products such as smart rice cookers and smart stir-frying machines will gradually become popular, bringing consumers a more convenient and efficient cooking experience。
Environmental trend
Environmental protection and health have become the focus of modern people's attention。In the future, the kitchenware industry will pay more attention to environmental protection and sustainable development。The company will actively use environmentally friendly materials and production processes to promote the green and low carbonization of kitchen products。
Customization trend
With the improvement of consumers' personalized needs, customized kitchenware products will gradually be favored by the market。Enterprises can provide personalized customized services according to the needs and preferences of consumers to meet the unique needs of consumers。
Diversified sales channels
In addition to traditional offline channels such as department stores and home appliance stores, online channels such as e-commerce platforms and social media will also become important sales channels。The rise of cross-border e-commerce will also provide more opportunities for kitchenware companies to explore the international market。
Shanghai department store will understand that the kitchenware market has broad prospects and development space。In the future, with the promotion of intelligent, environmental protection, customization and other trends, the kitchenware market will usher in a more diversified and personalized development era。
The above is the kitchen utensils market information brought by the small edition of Shanghai Department Store. If you are interested in this industry, welcome to visit and exchange information。
Source: China Research Network
