Department Store Exhibition: Analysis of the development trend of toothpaste industry in 2024: China's toothpaste output is about 60.3万吨
The formulation and composition of toothpaste can vary according to the purpose of application, such as specialized whitening toothpaste, anti-sensitivity toothpaste or children's toothpaste, etc. The following is the analysis of the toothpaste industry development trend in 2024。
Development status of toothpaste industry
Department store exhibition learned that China has become a larger toothpaste producer and consumer。Data show that in 2023, China's toothpaste production in 60.About 30,000 tons, the demand is 43.About 420,000 tons。With the enhancement of people's health awareness, the attention to oral health is also increasing。
From the perspective of representing enterprises，China's toothpaste industry chain on behalf of enterprises/institutions，Upstream raw material suppliers mainly include Xinhua Shares, Zanyu Technology, Meiside, Jinsanjiang, etc.;Midstream enterprises include foreign brands such as black brands，It also includes Yunnan Baiyao, Liangpin, Dengkang, Pien Tze Huang and other local brands;Downstream mainly for Jingdong, Alibaba, Pinduoduo and other online channels and Hualian, Walmart and other offline business super。
From the perspective of enterprise revenue, the sales revenue of enterprises above designated size in China's toothpaste industry in 2023 is about 27.9 billion yuan, an increase of 6% year-on-year, showing the stable growth of the market。The toothpaste market is highly competitive, with both international and local brands co-existing。Yunnan Baiyao, Nipped, Crest, Colgate and other brands occupy an important position in the market。Yunnan Baiyao as a representative of local brands, its market share exceeded 24.4%, continue to maintain the first market share and brand penetration rate of more than 30%。
At present, when consumers choose toothpaste, in addition to paying attention to brand awareness, but also increasingly pay attention to the physical properties of products, functional characteristics and other factors。Anti-moth, whitening, anti-sensitivity and other functions have become the focus of consumer attention。Consumers have diversified purchase channels, including supermarkets, pharmacies, online shopping, etc。Sales through online channels have increased year by year, showing consumers' preference for online shopping。
Toothpaste industry development trend analysis
Natural and organic trends: With the increasing awareness of health and environmental protection among consumers, the market demand for natural and organic toothpaste is gradually increasing。An analysis of toothpaste industry trends points out that these products generally do not contain synthetic ingredients, preservatives or chemical cleaners, and attract consumers who seek a healthy lifestyle。
The rise of special function toothpaste: toothpastes for specific oral problems, such as whitening toothpaste, anti-sensitivity toothpaste, antibacterial toothpaste, etc., are favored by consumers。These products address oral health issues through specific ingredients and formulations, meeting the needs of personalization and specialization。
Technological innovation and formulation improvement: The toothpaste industry is constantly innovating in formulation and technology to improve the product effect and use experience。For example, the application of new cleaning agents, taste improvement, long-term protection technology, etc., are the current direction of the evolution of toothpaste products。
Sustainability and environmental trends: In the context of increased environmental awareness, consumers are increasingly concerned about the sustainability and environmental protection of toothpaste packaging。Measures such as biodegradable materials and reducing the use of plastic packaging have become the focus of attention in the industry。
Overall, the toothpaste industry faces fierce market competition, but it also promotes product innovation and service improvement。With the improvement of consumers' awareness of health and environmental protection, the future toothpaste industry is expected to continue to develop in the direction of high quality, multi-functional, environmental protection and personalized。
The above is the toothpaste industry related information brought by Xiaobian, if you are interested in this industry, welcome to the department store exhibition to do more in-depth understanding!
Source: Internet
